David Somerfleck – Digital Marketing Specialist
In this episode, Roxanne Derhodge engages with David Somerfleck in a deep dive into the significance of authenticity in business. They discuss the concept behind DMS Blue, the implications of a false online presence, and strategies for maximizing digital footprint. They also explore the complexities of SEO, the importance of setting boundaries, and the fear associated with scaling up.
Key Points
- Understanding your own business objectives and goals is essential before attempting to improve your digital footprint or invest in digital marketing.
- Authenticity in business requires finding your true voice and being deliberate in your actions, rather than spreading yourself too thin across multiple platforms.
- Investing in professional help for SEO and digital marketing can result in significant business growth if you are prepared to handle the increase in visibility and customer engagement.
As we move into an almost completely digital age, it’s important to take steps that will maximize our investment and minimize the time we spend trying to get our message out there. Today I welcome David Somerfleck who is here to give us ideas and his perspective on digital marketing.
David M. Somerfleck is a Digital Marketing Specialist, a trained political campaign messaging consultant, an author whose writing has appeared in over fifty publications and four books, a Journalism professor, start-up founder, court mediator, and digital marketing project manager with over 25 years’ experience working for marketing and advertising agencies throughout North America.
Authentic Touch Points
Why David got into digital marketing. 1:00 How to vet prospective clients. 7:30 You get what you put in. 19:00 How large should your digital footprint be? 25:10 Hot to get your content recognized on Google. 31:20 Stop wearing all the hats. 37:25 Same problem/different solution. 47:45 SEO 52:00
Be sure to join us to hear why we shouldn’t take it all on and when to ask for help.
Links:
David’s website and link to schedule a call: https://dms.blueContact Free download: https://dms.blue/contact Quora.com: https://www.quora.com Roxanne’s LinkedIn profile:https://www.linkedin.com/in/roxannederhodge/ Roxanne’s email: [email protected] Chat with Roxanne: https://roxannederhodge.com/chat/ Roxanne’s previous podcasts: https://roxannederhodge.com/blog/
Chapters
| 0:00 | |
| 5:19 | |
| 10:24 | |
| 16:38 | |
| 22:43 | |
| 28:34 | |
| 35:15 | |
| 40:21 | |
| 48:12 | |
| 51:29 | |
| 1:00:48 | |
| 1:03:07 |
Transcript
Loading transcript...