Creating an Authentic Connection with Video with Communication Expert, Alicia Berruti
In this episode, Roxanne and guest Alicia Berruti discuss the impact of technology on human connection, authenticity in videos, and integrating video into email. They also share tips on using video for business and overcoming camera fear. Alicia shares her journey with self-acceptance, while Roxanne gives advice on authenticity.
Key Points
- Video communication allows for more authentic and human connections in business, fostering trust and better engagement with clients.
- Alicia's journey from massage therapist to national speaker for BombBomb highlights the importance of finding a career that aligns with personal values and the desire for creative, meaningful work.
- Utilizing video in emails through platforms like BombBomb can significantly increase open rates and foster a sense of familiarity and trust, leading to better business outcomes.
Technology today makes life so convenient, but what is it doing to our human connection? On this episode of Authentic Living with Roxanne, we are so fortunate to be joined by Communication Expert and National Speaker, Alicia Berruti. Alicia is here to share what she has learned in her role at Bomb Bomb, a video email marketing platform that allows users to create and build better connections and relationships through video.
Originally from Vancouver B.C., Alicia came to Bomb Bomb with over a decade of experience in massage therapy, which included running her own business and building strong customer relationships. She is passionate about people and human connection, and that passion has fueled her desire to help other professionals communicate in ways that help us all be, just a little more human!
Authentic Touch Points
Alicia’s journey to video. 2:15 Technology is taking away our human connection. 5:30 Getting comfortable on video. 8:00 Less prep for a better video. 11:50 Creating trust with visual realism. 13:30 How and why Bomb Bomb works. 16:50 Creating that personal connection. 21:45 Getting to know me through video. 24:55
During her 3 years in sales for Bomb Bomb, she travelled all over the U.S. and Canada speaking and educating on the power of video and most recently has left the world of sales to take on the role of National Speaker where she continues to educate and inspire sales professionals to humanize their communication.
In her "free" time, you can find Alicia chasing adventure with her three kids, traveling the world in search of good music and food, and making films and commercials in the local Denver film industry."
I encourage you to reach out at any time with thoughts or questions. Click here to contact me at your convenience.
Thanks!
Roxanne
Links:
Alicia’s email: [email protected] Bomb Bomb: https://bombbomb.com Free Trial: https://bombbomb.com/nextsteps/ Roxanne’s LinkedIn profile:https://www.linkedin.com/in/roxannederhodge/ Roxanne’s email: [email protected] Chat with Roxanne: https://roxannederhodge.com/chat/ Roxanne’s previous podcasts: https://roxannederhodge.com/blog/
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Transcript
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